Conversion Rate Optimisation: A Holistic Approach to making it all work
In the competitive digital landscape, Conversion Rate Optimization (CRO) is crucial for turning website visitors into customers. However,...
top of page
McGen Digital Blog
Search
John McCarthy
- Apr 24
- 1 min
McGen Digital obtains a 22% cost reduction and an 8.2 Event Manager rating on Facebook.
This recent article was published by Stape.io on 22 April 2024, which outlines the success you can have with Enhanced Conversion...
120
John McCarthy
- Apr 16
- 3 min
Third Party Cookies explained without the IT Jargon and how it’s going to affect your business in 2024
I've been on about this a lot this year, and how little people know about it blows me away. When the cookies are blocked, you will be...
90
Benji McCarthy
- Apr 11
- 2 min
Why Skipping Content Is a Big Mistake for Your Brand or Business!
In today's online world, content is super important. Not making content for your brand or business
180
John McCarthy
- Apr 10
- 2 min
Troubleshooting E-commerce Conversion Tracking: Server-Side Solutions for Cross-Device Attribution Discrepancies
E-commerce and accurate conversion tracking are paramount for understanding campaign performance, optimising marketing strategies, and...
420
John McCarthy
- Apr 9
- 3 min
How can I fix my tracking with Google's depletion of Cookies in 2024 & what's the impact on my business?
Google Chrome cookie deprecation how is this going to affect my online business
2260
John McCarthy
- Apr 7
- 2 min
Adapting to Cookie Blockers in E-commerce: Challenges and Solutions
How can I ensure I can track my data after the new updates of third party cookies?
130
John McCarthy
- Mar 31
- 3 min
How Does Server-Side Tagging Work? A Comprehensive Guide for AdWords and Facebook
What is server-side tracking, and how does it all work with Facebook and AdWords
180
John McCarthy
- Mar 29
- 4 min
Maximising Conversions and Tracking: Leveraging Server-Side Tagging for Enhanced Performance
The digital advertising ecosystem is undergoing significant transformations, driven by the need to prioritise user privacy.
110
John McCarthy
- Mar 25
- 3 min
Navigating Server-Side Tracking and GDPR: Why Both Matter
Operating under GDPR keeps you on the right side of the law and builds trust with your audience. Customers are more likely to engage with bu
440
John McCarthy
- Mar 25
- 1 min
What are third-party cookies?
Short explanation about third-party cookies and what you need to know.
90
John McCarthy
- Mar 24
- 3 min
Third-Party Cookies: What They Are and Why They Matter?
When you visit a website that contains third-party content, such as advertisements or social media widgets, your browser may also download t
110
John McCarthy
- Mar 21
- 2 min
How to give access to GTM (Google Tag Manager)
How to permit a consultant to work on your GTM account.
70
John McCarthy
- Mar 21
- 2 min
How to give access AdWords, Facebook Business Manager or GA4.
How to give access to AdWords and Facebook
130
Benji McCarthy
- Mar 20
- 2 min
Finding Fresh Topics for Your Short Form Content as an Entrepreneur
One of the most common challenges entrepreneurs face is continuously finding new and engaging topics for their content. This blog explores s
130
Benji McCarthy
- Mar 19
- 2 min
The Art of Storytelling in Short Form Videos: Captivating Your Audience in Seconds
The Art of Storytelling in Short Form Videos: Captivating Your Audience in Seconds
100
Benji McCarthy
- Mar 18
- 2 min
The Evolution of Short Form Content: Trends to Watch in 2024!
In recent years, short form content has revolutionized the way we consume information and engage with online media. From the rise of...
110
Benji McCarthy
- Mar 18
- 3 min
Unlocking the Power of Short Form Content!
In today's fast-paced digital landscape, the demand for short-form content is higher than ever. Platforms like Instagram, TikTok, Facebook,
70
John McCarthy
- Mar 18
- 2 min
Fire up your Shopify business with Server Side gas! Why? Read on ...
What does Server Side Tracking actually do?
150
John McCarthy
- Mar 18
- 3 min
Difference Between Facebook CAPI and Server-side Tracking
What is the difference with CAPI and Server Side Tacking with Stape?
150
Conversion Rate Optimisation: A Holistic Approach to making it all work
In the competitive digital landscape, Conversion Rate Optimization (CRO) is crucial for turning website visitors into customers. However,...
McGen Digital obtains a 22% cost reduction and an 8.2 Event Manager rating on Facebook.
This recent article was published by Stape.io on 22 April 2024, which outlines the success you can have with Enhanced Conversion...
Third Party Cookies explained without the IT Jargon and how it’s going to affect your business in 2024
I've been on about this a lot this year, and how little people know about it blows me away. When the cookies are blocked, you will be...
bottom of page