WARMING UP THE MACHINE
Smarter Lead Generation with AI
One system. Every lead tracked.
We build the campaigns, capture the leads, and put AI on the phones, so every dollar you spend is tied to a sale.
John & Benji McCarthy · Founders · $6M+ in ads · 200K+ leads generated
Trusted by
01 · CAMPAIGNS
We build the machine.
Ads, videos, offers. Built, launched and managed for you on Meta. You never touch Ads Manager.
02 · CAPTURE
Only real buyers get through.
Every click lands on a self-qualifying page that filters the tyre-kickers before they ever reach you.
03 · DASHBOARD
Every lead, live.
Your own dashboard: every lead, every call, every dollar, from first click to closed sale. No spreadsheets, no guessing.
04 · PLUG IN AI
Then we put it to work.
Your dashboard takes plugins. Add the AI layer that fits your business:
Speed to Lead
An AI voice agent calls every new lead in under 60 seconds, qualifies them, and books the appointment.
Reactivation
The database you already paid for gets woken up: old leads called, texted and rebooked automatically.
AI OS
Go further: your follow-up, admin and reporting layer, run end-to-end by AI built around your business.
05 · GROWTH
Know your cost per sale.
Click-to-sale attribution ties every deal back to the exact ad that created it. Scale what works. Kill what doesn't.
You
Who's this for?
McGen
Solar, trades, mortgages, insurance: anyone who runs on leads.
You
What do I actually get?
McGen
A marketing department, without the headcount.
HOW IT WORKS
From first call to first lead.
Book a strategy call
We map your market, your offer, and what a lead is actually worth to you.
We build and launch
Campaigns, videos, landing pages, your dashboard, and the AI layer, live in days, not months.
Leads flow, AI follows up
You just show up to booked appointments. The dashboard shows exactly what every sale cost.
06 · PROOF
Straight out of Ads Manager.
That cost-per-sale tracking isn't a promise. It's running right now. Live client campaigns across solar, mortgages and insurance. Names redacted, numbers real.
07 · CLIENTS
Don't take our word for it.
“I've worked with John for over two years, and his energy and passion for lead generation are second to none. If you are looking for a powerful lead generation system that delivers real results, John is the person to speak to.”
Louisa Sumagui · Nectr Australia
Solar lead generation
“Off just $400 in ad spend we've got $50k worth of work sitting in the pipeline. The leads come in warm and ready to talk solar. Best return on marketing we've ever had.”
TJ · Celestial Energy
Solar lead generation
“These guys kill any pay-per-lead agency out the gate. The experience they bring is on another level, years of it, and it shows in the quality of leads we get.”
Peter · Sculli Solar
Solar lead generation
“Since McGen set up our lead gen and Zac started calling enquiries, I'm booking consultations I would have lost. Leads are contacted before I even get a chance to see the notification come through.”
Hunter Dean · Hunter Dean Mortgages
Mortgage lead generation
“The lead gen system McGen built is fully branded to Sprout and the quality is excellent. We own everything, pay no per-lead fees, and the cost per result is well below what we were paying before.”
Mat · Sprout Financial Services
Insurance lead generation
WHO YOU'RE DEALING WITH
The people behind it.
John McCarthy
Founder
John has worked in lead generation for over 18 years across real estate, solar, and insurance. He's managed more than $6 million in ad spend, generated over 200,000 leads, and worked with more than 1,200 salespeople and businesses.
Over time, he noticed two problems kept showing up: slow response times and valuable data sitting untouched. That's what he's focused on fixing now, helping businesses respond faster and make better use of their leads.
Now he's cloned himself. Give Zac a try and see how it works.
Benji McCarthy
Co-Founder & Head of AI
Benji is part of the McGen Digital team, helping businesses implement practical AI, automation, and ecommerce solutions. He has 12 months of experience working with tools such as Claude, Supabase, VAPI, and n8n, as well as 2 years of hands-on experience in ecommerce and Shopify.
Benji focuses on building streamlined systems that improve efficiency, support lead flow, and help businesses operate more effectively online.
ONE QUESTION LEFT
What's a lead worth to you?
One call. We'll tell you exactly what we'd build for your business, what it costs, and what a lead will cost you.
Prefer to talk it through first? Email us direct.
$6M+ ad spend managed · 200K+ leads · 1,200+ businesses · 18+ years
