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Finding Fresh Topics for Your Short Form Content as an Entrepreneur

Updated: Apr 9

One of the most common challenges entrepreneurs face is continuously finding new and engaging topics for their content. This blog explores strategies to uncover fresh ideas that resonate with your audience and position you as a thought leader in your field.


1. Tap Into Your Audience's Curiosities: The best content often comes from the questions your audience is already asking. Dive into comments on your own posts, explore forums like Reddit or Quora, and pay attention to discussions in relevant LinkedIn groups. What are people curious about? What problems do they need solved? Your content can be the answer they're looking for.


2. Leverage Keyword Tools: Keyword tools aren't just for SEO. They can be a goldmine for content ideas. Use tools like Google Keyword Planner, AnswerThePublic, or Ubersuggest to discover what people are searching for online. This not only ensures your content is relevant but also increases its discoverability.


3. Stay Abreast of Industry News: Being on top of industry trends and news is crucial for generating timely and relevant content. Subscribe to industry newsletters, follow thought leaders on social media, and set up Google Alerts for key industry terms. This way, you can quickly jump on relevant topics or offer your take on the latest news.


4. Repurpose Your Existing Content: Look through your long form content, such as blog posts, podcasts, or YouTube content. Can any of these be broken down into smaller, bite sized pieces? Repurposing content not only saves time but also ensures consistency across your platforms.


5. Collaborate with Others: Collaboration can be a treasure trove of new ideas. Partner with fellow entrepreneurs, industry experts, or influencers for guest posts, interviews, or Q&A sessions. These collaborations bring fresh perspectives to your content and expose you to new audiences.


6. Reflect on Your Own Journey: Your entrepreneurial journey is unique and filled with valuable lessons. Share your experiences, challenges, and triumphs. Authentic stories of failure and success are incredibly engaging and can inspire and motivate your audience.


7. Conduct Audience Polls and Surveys: Directly asking your audience what they want to see can be incredibly effective. Use polls and surveys on social media platforms to gather feedback on content preferences or topics they find valuable.


8. Experiment with Different Formats: Sometimes, the novelty isn't just in the topic but in the presentation. Experiment with different formats like how to guides, behind the scenes looks, or myth busting sessions. A fresh format can breathe new life into familiar topics.


9. Monitor Competitors: Keeping an eye on your competitors content can inspire new ideas. Note what resonates with their audience and consider how you can put a unique spin on similar topics or identify gaps they've overlooked.


10. Look Outside Your Industry: Sometimes, the best ideas come from outside your immediate field. Look to unrelated industries or hobbies for fresh perspectives and innovative approaches to content that can be adapted to your niche.


Stay tuned for more blogs.

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