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Fire up your Shopify business with Server Side gas! Why? Read on ...

Updated: Apr 10

Server-side tracking has emerged as a crucial component in the arsenal of online businesses, particularly those operating on platforms like Shopify. In a digital landscape where accurate data is paramount for making informed decisions, server-side tracking offers a solution that circumvents the limitations posed by evolving tracking regulations and the widespread use of ad blockers. For Shopify store owners who are heavily reliant on platforms like Google Ads to drive traffic and conversions, the adoption of server-side tracking is not just advantageous—it's imperative.


 

Shopify is a leading e-commerce platform, empowering countless entrepreneurs to establish and manage their online stores easily. Among the myriad strategies employed to bolster sales, Google Ads remains a cornerstone for many, serving as a potent tool for reaching and engaging potential customers. However, the efficacy of any advertising campaign hinges on the ability to track conversions and user interactions accurately—a task made increasingly challenging by the proliferation of cookie restrictions and ad blockers.


If you want help setting this up for your store, click the link here.

 

Enter server-side tracking—a sophisticated solution that transcends the limitations of traditional web tracking methods. Unlike its counterpart, server-side tracking operates by capturing data directly from the server, bypassing the constraints imposed by browser settings and privacy measures. This approach ensures the integrity and accuracy of the data collected and mitigates the impact of third-party cookie limitations, ad blocker usage, and the blocking of tracking scripts.

 

The importance of transitioning to server-side tracking for Shopify store owners cannot be overstated, especially considering the following key factors:

 

Third-Party Cookie Limitations: Major browsers' impending phasing out of third-party cookies poses a significant challenge for traditional web tracking methods. Server-side tracking circumvents this reliance, allowing businesses to maintain accurate tracking capabilities even as cookie restrictions tighten.

 

Ad Blocker Usage: The proliferation of ad blockers presents a formidable barrier to conventional tracking methods, jeopardising the accuracy of data collection efforts. Server-side tracking offers a workaround by bypassing ad blockers and ensuring crucial user interactions are captured and analysed effectively.

 

Blocking of Tracking Scripts: Certain browsers like Safari and Brave actively block popular tracking scripts like Google Tag Manager (GTM) and Google Analytics (GA). By leveraging server-side GTM with a custom domain, businesses can overcome these obstacles and continue to track user behaviour seamlessly.



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