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What are third-party cookies?

Updated: Apr 10

Third-party cookies are small amounts of data stored in your browser by websites you visit. They are used to remember your preferences, login information, and browsing history. Essentially, they help make your online experience better.

Third-party cookies are different from first-party cookies because they come from other websites. They are usually placed by third-party services or advertisers embedded within the website you're visiting.

Third-party cookies track your activity across different sites to provide personalised ads based on your interests and browsing behaviour. For example, if you're browsing an online store for shoes, you might notice ads for similar shoes on other websites you visit later. Third-party cookies power these ads. SORT OUT YOUR TRACKING ISSUES - INSTANT QUOTE ONLINE

However, third-party cookies have raised concerns about user privacy and data security. These cookies can track users across multiple websites, potentially enabling intrusive tracking and targeted advertising without users' consent. Concerns exist about the misuse of personal data collected through third-party cookies.

As a result, major web browsers have taken steps to limit the use of third-party cookies. Google, for example, plans to phase out support for third-party cookies in its Chrome browser by 2023. Other browsers, such as Safari and Firefox, have already implemented restrictions on third-party cookies to enhance user privacy.

Advertisers and website owners must adapt to new privacy-focused paradigms as major web browsers move towards limiting or eliminating support for third-party cookies.

Alternative advertising strategies, such as contextual advertising and first-party data collection, are becoming increasingly important in the post-third-party cookie era.

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